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Anandabazar Patrika
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About Anandabazar Patrika

Anandabazar Patrika –The Numero Uno of Regional Newspapers

 

Anandabazar Patrika is the leading Bengali newspaper in West Bengal and the most circulated regional newspapers daily in the country. Currently ABP boasts of a readership  of over 65 lakhs as reported by the IRS in 2010. The newspaper owned by ABP Group was launched by Prafulla Chandra Sarkar in the year 1922. Initially Anandabazar Patrika was circulated as an evening daily, but soon it attained the status of a widely read morning broadsheet. Following the popularity of Anandbazar Patrika, the ABP group also launched its sister publication called The Telegraph.  Published in English, The Telegraph soon became popular in Eastern India.



Reasons for Popularity:

Anandabazar Patrika has always been an emblem of fearless reporting. This newspaper single handedly spread nationalist sentiments amongst its readers during the pre-independence era of India.  Even today the columnists of ABP publications continue to present constructive and unbiased opinions through their writings. No wonder then one of every two people in West Bengal are ABP readers.

A handful of interesting supplements published by ABP Group also keeps its readers glued to this newspaper. Supplements like Rabibasoria, Kaajer Bazar, Patrika appeals to readers from all categories.

Growth of advertising in ABP :

Anandabazar Patrika was always a lucrative destination for people looking to promote their products or services in eastern India. Circulated across Mumbai, Delhi, Kolkata and pretty much the whole of West Bengal, booking ads in ABP proves great value for money.  The recently introduced pullouts called One Stop Classifieds dedicated only for classified ads in Anadabazar Patrika can only attract more advertisers.

Competition:

 Anandabazar Patrika is the undisputed champion when it comes to regional or Bengali newspaper s published in India. Bartaman another popular Bengali newspaper in West Bengal is the only completion ABP has within West Bengal. Other English newspapers like Times Of India, Hindustan Times do compete with ABP but that threat is averted by the company’s other publication The Telegraph.

Anandabazar Patrika Blog

Booking Matrimonial ads in Anandabazar Patrika at Online at releaseMyAd
Sat, 10 May 2014 09:44:45
Every region has a favourite newspaper which is what makes the circulation and readership figures vary, making them higher or lesser. Newspapers have a way of making their mark in the minds of readers, either from the perspective of being a complete platform for classified or display advertising or from the perspective of news content....
How do I compose/translate my ad in a regional language to be published in a regional newspaper?
Thu, 26 Sep 2013 11:30:19
Often advertisers as well as readers who rely heavily on regional newspapers for advertising and receiving information look for ads in published in regional languages. Ads composed in regional languages can be consulted and referred to by readers in remote areas who do not have much knowledge of the English language. Regional language ads are...
How effective is advertising in regional newspapers for retail purposes?
Mon, 16 Sep 2013 10:34:04
As per the current market trend, where the retail sector is booming with options for investment, it is a tough fight for existence in the retail sector. Advertising plays a pivotal role in amending the loop holes in marketing techniques.  In order to create a unique brand identity it is essential for every retail company...
Latest Newspaper Ad Rate Card 2013 for Times Of India, ABP, Mathrubhumi, Eenadu – releaseMyAd
Thu, 11 Apr 2013 12:38:31
Leading Indian Newspapers across the country have  revised their newspaper ad rate card with the beginning of the New Financial Year 2013. The reason for revising these newspaper classified rate cards is to offer advertisers with better discount offers and lower  tariff for placing newspaper ads. Expect to book a space in your favorite...
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