Anandabazar Patrika is the leading Bengali newspaper in West Bengal and the most circulated regional newspapers daily in the country. Currently ABP boasts of a readership of over 65 lakhs as reported by the IRS in 2010. The newspaper owned by ABP Group was launched by Prafulla Chandra Sarkar in the year 1922. Initially Anandabazar Patrika was circulated as an evening daily, but soon it attained the status of a widely read morning broadsheet. Following the popularity of Anandbazar Patrika, the ABP group also launched its sister publication called The Telegraph. Published in English, The Telegraph soon became popular in Eastern India.
Reasons for Popularity:
Anandabazar Patrika has always been an emblem of fearless reporting. This newspaper single handedly spread nationalist sentiments amongst its readers during the pre-independence era of India. Even today the columnists of ABP publications continue to present constructive and unbiased opinions through their writings. No wonder then one of every two people in West Bengal are ABP readers.
A handful of interesting supplements published by ABP Group also keeps its readers glued to this newspaper. Supplements like Rabibasoria, Kaajer Bazar, Patrika appeals to readers from all categories.
Growth of advertising in ABP :
Anandabazar Patrika was always a lucrative destination for people looking to promote their products or services in eastern India. Circulated across Mumbai, Delhi, Kolkata and pretty much the whole of West Bengal, booking ads in ABP proves great value for money. The recently introduced pullouts called One Stop Classifieds dedicated only for classified ads in Anadabazar Patrika can only attract more advertisers.
Anandabazar Patrika is the undisputed champion when it comes to regional or Bengali newspaper s published in India. Bartaman another popular Bengali newspaper in West Bengal is the only completion ABP has within West Bengal. Other English newspapers like Times Of India, Hindustan Times do compete with ABP but that threat is averted by the company’s other publication The Telegraph.